When I see the news’ title “40 billionaires pledge to give away half wealth” at first sight, I am attracted to it immediately. Then the subhead impresses me again. The sentence tells us the main point of the article in a succinct way. The name “Gates, Buffett” can draw lots of audience’s attention, because they are so famous that everyone in the world know them and want to know the news about them as well. In addition, there is a big photo and 35 explanatory words in front of the whole page, which embodies the authenticity of the story.
After reading through the whole news, it is obvious that there are three features which increase the readability and advantages of it.
Firstly, what are special are the lists of wealthy people who are giving pledge in the right side of the page. It aggregates approxiamately40 people from different parts of the world into a clear list, which make readers obtain this valid information conveniently.
What’s more, the story quotes some letters on the givingpledge.org. It gives some definite and clear words from these famous people, some of which are important and representative. This is not only a good way to set up the authenticity, but also give a relevant link which has a close relationship with the story. And the other links about “Bill Gates” or “charity” on the right side of the letters play the same role as well.
Last but not least, the most professional performance in this article is that the report provides the corresponding video narrating the more specific content on this event. And there is a convenient and direct entry next to the headline which make people get access to the linked video quickly, avoiding people not knowing there exists a video in the bottom of the online page.
In a word, the article works perfectly. It make readers convinced about the event, meanwhile, it has established the authenticity.
The news is in the website:
http://www.msnbc.msn.com/id/38556042/ns/us_news-giving/
I also did this issue in my blog. But actually, I found that Chinese media are not allowed to publish all the celebrities attending this dinner. Because some of them are not willing to.....
回复删除Famous people are the most attractive factors to the readers. But privacy might be also considered about especially in China this time.....
I agree,maybe that is why not all the celebrities attending the dinner were not published, particularly in a nation which watches its media very closely.
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